THE STORE is a film about the main Neiman-Marcus store and corporate headquarters in Dallas. The sequences in the film include the selection, presentation, marketing, pricing, advertising and selling of a vast array of consumer products including designer clothes and furs, jewelry, perfumes, shoes, electronic products, sportswear, china and porcelain and many other goods. The internal management and organizational aspects of a large corporation are shown, i.e., sales meetings, development of marketing and advertising strategies, training, personnel practices and sales techniques.
Release Date : Dec 14, 1983
Genres : Documentary
Production Company : Zipporah Films
Production Countries : United States of America
Original Language : English
Casts : Art Buchwald, Lady Bird Johnson
Director :
Status : Released
Budget : 0
Revenue : 0
